Course curriculum

  • 1

    MODULE 1: PRE-WORK

    • Welcome!

    • Join the Community

    • Prepping Your Mindset

    • Course Completion Guide

    • Establishing Your Foundation

  • 2

    MODULE 2: FINDING YOUR UNIQUE BRAND

    • Establishing Brand

    • Staying Memorable

  • 3

    MODULE 3: CREATING QUALITY CONTENT

    • Module Three Introduction

    • Elements of a High-Quality Photo

    • Gathering Inspiration

    • EQUIPMENT: Photography Equipment

    • EQUIPMENT: Camera Lenses

    • Manual vs. Automatic Photography

    • Composition

    • Posing

    • Mastering Solo Photography

    • EDITING: Adobe Lightroom

    • EDITING: Applying Presets + Advanced Editing

    • How to Create a Quality Overall Feed

    • My Content Creation Process

    • Batching Content

    • Writing the Perfect Captions

  • 4

    MODULE 4: MASTERING IG STORIES AND IGTV

    • Module Four Introduction

    • Anatomy of an Instagram Story

    • Why They're Important

    • What to Post on Instagram Stories

    • Apps for Designing Stories

    • Instagram Story Highlights

    • Getting Confident on Camera

    • Mastering IGTV

    • Your Turn!

  • 5

    MODULE 5: GROWING AN ENGAGED AUDIENCE

    • Module Five Introduction

    • The Algorithm: Explained

    • 5 Content Strategies

    • 8 Engagement Strategies

    • 5 External Traffic Strategies

    • 5 Stories Strategies

    • Losing Followers and/or Engagement?

    • Your Turn!

  • 6

    MODULE 6: MONETIZING & WORKING WITH BRANDS

    • Module Six Introduction

    • Overall Rules for Collaborations

    • Red Flags

    • Making a Media Kit

    • Ways to Work with Brands

    • How Much to Charge

    • Adjusting Rates & Package Rates

    • Negotiating Incoming Collaborations

    • Initiating and Pitching Collaborations

    • A Sample Contract

    • Finding Brands to Work With

    • Advanced Brand Pitching

    • PR Companies: Why They're Important and How to Make the Connection

    • Now What? Executing the Collaboration

    • Tracking Brand Collaborations

    • Influencer Management

  • 7

    CONGRATULATIONS!

    • Thank you from Christina!